I recently sat down with Janrain Solutions Engineer Kevin Long to discuss the state of password security and how websites can better protect themselves and their users from security breaches.

Robert Scoble recently sat down for a lively talk with our founder, Larry Drebes about the Janrain User Management Platform. We love that Robert tells developers that “they need to consider Janrain for their user management system” because in essence, we’ve done all the work so that they can...

Most online marketers can tell you that the core of any SEO strategy is to optimize site content for search engines and build a network of high-authority backlinks. While search engines have long been the de facto method of navigating the web, that tide is beginning to shift. The...

Personalization is far from an exact science. Despite the torrent of consumer data and merchandising tools at an online retailer’s disposal, product recommendations on eCommerce sites today often are plagued by irrelevance, banality and inaccuracy. Coupled with privacy concerns, this has caused a segment of online shoppers to question...

The social media landscape is fragmented. People use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn for their professional network, and Gmail, Yahoo! or Hotmail to communicate directly with contacts. Combined, these networks boast over 1.5 billion accounts. Coupled with increasing reluctance...

When people arrive at your website they come with a purpose and generally want to find what they’re looking for, participate in your online community, or purchase right away. Any hurdles along the way could provide just the reason they need to switch over to a competitor’s website with...

The role of A/B testing and optimization is not often discussed in social media. With so much focus on content, timeliness, and channel management, it’s often difficult to articulate a clear testing strategy, and most of the time, social media managers don’t have any ability to test messaging because...

As any B2B marketer would agree, a primary purpose of their website and online activity is directed at generating leads to turn over to the sales team. And not just any lead, but top-quality leads that represent their target audience, big opportunity, and prospect data that is complete and...