TL;DR: The answer is yes, it probably is. Here’s why: It’s 2013, and user management has become an absolute must-have. Long gone are the days when web properties simply had visitors. Now, it’s essential to know with whom you’re interacting and to store that data and make it actionable. It’s a subtle art that involves [...]
Filed Under: Technology // Tagged: saas, user management
Russell Loarridge, Janrain’s Director of Customer Acquisition in Europe, shares his latest views on marketing, social user management and customer engagement. On the 23rd May, the RSA in London played host to the launch of Social Brands 100 2013, an annual benchmark of brand engagement in social spaces, identifying industry leaders and providing a snapshot [...]
Filed Under: Marketing // Tagged: event, user engagement
Ask Paris Hilton what she thinks of big data, and she might tell you “that’s hot”. And she would be exactly right! Big data is hotter than ever. These days, marketers have all types of data about consumers available at their fingertips – things like demographics, interests, behaviors, transactions and so much more. What a [...]
Filed Under: Marketing // Tagged: event, segmentation, user intelligence