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How Social Media and Sharing Influence SEO

Most online marketers can tell you that the core of any SEO strategy is to optimize site content for search engines and build a network of high-authority backlinks. While search engines have long been the de facto method of navigating the web, that tide is beginning to shift. The...

Why Social Data Could Power the Future of eCommerce Personalization

Personalization is far from an exact science. Despite the torrent of consumer data and merchandising tools at an online retailer’s disposal, product recommendations on eCommerce sites today often are plagued by irrelevance, banality and inaccuracy. Coupled with privacy concerns, this has caused a segment of online shoppers to question...

A Look at Social Login and Social Sharing Trends Across the Web

The social media landscape is fragmented. People use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn for their professional network, and Gmail, Yahoo! or Hotmail to communicate directly with contacts. Combined, these networks boast over 1.5 billion accounts. Coupled with increasing reluctance...

Increase Registered Users by Removing Barriers

When people arrive at your website they come with a purpose and generally want to find what they’re looking for, participate in your online community, or purchase right away. Any hurdles along the way could provide just the reason they need to switch over to a competitor’s website with...

How to Improve Social Media Performance with Multivariate Testing

The role of A/B testing and optimization is not often discussed in social media. With so much focus on content, timeliness, and channel management, it’s often difficult to articulate a clear testing strategy, and most of the time, social media managers don’t have any ability to test messaging because...

Increase B2B Lead Conversion with Social Login on Your Site

As any B2B marketer would agree, a primary purpose of their website and online activity is directed at generating leads to turn over to the sales team. And not just any lead, but top-quality leads that represent their target audience, big opportunity, and prospect data that is complete and...

Recent Posts

Shaking Up the Identity Space at the Internet Identity Workshop

At last week’s 14th Internet Identity Workshop in Mountain View, California, this workshop newbie was initiated into the dynamic world of Internet identity.  I was finally able to put a few faces to names from the various Internet specifications we consult with frequently while building the social web at Janrain.  And, who knew some of them

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Internet Identity Workshop 14 (IIW14) Wrap Up

Several of us at Janrain recently participated in the 14th annual Internet Identity Workshop (IIW) in Mountain View, CA. In addition to some of the bigger corporations like Google, Microsoft and Sony, participants included representatives from government, universities, and a strong international presence. This was my first time at IIW, and also my first time

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Social Login and Social Sharing Trends Across the Web for Q1 of 2012

The social media landscape is fragmented.  People use Facebook to interact with friends and family, Twitter to follow influencers and share opinions, LinkedIn for their professional network, and Gmail, Yahoo! or Hotmail to communicate directly with contacts.  Combined, these networks boast over 1.5 billion accounts. Coupled with increasing reluctance from consumers to maintain distinct usernames

Filed Under: Marketing, Technology  // Tagged: , , ,