Janrain

Leading thoughts on user management.

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Social Login Trends Across the Web for Q1 2013

If you’re like 87% of people, you have likely come across the option to register at a website using one of your existing social network or email identities.  This is known as social login, a technology that Janrain pioneered to solve the challenge websites have faced when acquiring users...

Why Building Trust Through Transparency is Key to Customer Success

If you were to take a stroll down the bright and vivacious hallways at Janrain to ask any of our employees to share their perspective about the chief priority for our company, the answer would be universally consistent. At Janrain, the success of our customers is our top priority....

Janrain Launches Support for Google+ Sign-In

The introduction of Google+ in 2011 has amplified a diverse and rapidly evolving social networking landscape. With more than 500 million members and a seamless integration with popular Google services such as Gmail, Android, Google Calendar, YouTube, Google+ has rapidly become one of the leading social networks on the web. That’s...

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User Management: The Next Major Pillar in the *-as-a-Service Paradigm?

TL;DR: The answer is yes, it probably is. Here’s why: It’s 2013, and user management has become an absolute must-have. Long gone are the days when web properties simply had visitors. Now, it’s essential to know with whom you’re interacting and to store that data and make it actionable. It’s a subtle art that involves [...]

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Social Brands 100 2013 Round Up: How Social Is Your Brand?

Russell Loarridge, Janrain’s Director of Customer Acquisition in Europe, shares his latest views on marketing, social user management and customer engagement. On the 23rd May, the RSA in London played host to the launch of Social Brands 100 2013, an annual benchmark of brand engagement in social spaces, identifying industry leaders and providing a snapshot [...]

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Audience Segmentation: Everything You Wanted to Know, But Were Afraid to Ask

Ask Paris Hilton what she thinks of big data, and she might tell you “that’s hot”.  And she would be exactly right! Big data is hotter than ever. These days, marketers have all types of data about consumers available at their fingertips – things like demographics, interests, behaviors, transactions and so much more. What a [...]

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