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Posted By: Luc Perkins
For as long as I can remember growing up here, Portland has been known for a small handful of things: beer, coffee, mopey indie rock, bikes, soul-crushing weather. Added to that list in the past few years have been Portlandia, the Timbers Army, Voodoo Doughnut, and, most importantly (IMHO), food carts. Food carts have become [...]
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Posted By: Michael Olson
If you are seeking to apply big data to connect with your consumers, email marketing is the low-hanging fruit. Targeted emails containing personalized content and offers enjoy a nearly 4X greater click-through rate than generic email offers. Unlike advertising and content personalization, whose complex algorithms are heavily reliant upon third-party data, successful email campaigns can [...]
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Posted By: Lewis Barr
There is little time to lose for companies whose websites and online services will be subject to the “new” COPPA Rule, which I wrote about in January. The new COPPA Rule is currently scheduled for July 1. While the FTC may respond positively to pending industry requests to push back the Rule’s effective date, it [...]
