Release Date: November 13, 2009
Social Publishing Tools Provided by JanRain’s RPX Help Drive More Referral Traffic and Increase Registration on Client Websites
RPX social publishing helps websites generate favorable brand awareness and proliferate content throughout the social web. As Jeremiah Owyang of Forrester Research reports in The Future Of The Social Web, “social commerce” is enabling consumers to control the messages they receive. Because trust is high among peers, messages from friends will get through. Marketers should develop new forms of marketing that encourage consumers to become brand advocates with their friends.
RPX social publishing also enables websites to gain qualified referral traffic from the activities users choose to share with their friends on the social networks. Referral links from social networks drive traffic back to host websites and facilitate registration of these new site visitors. Some websites have experienced as much as a 300% increase in registrations by leveraging social publishing.
“The recent launch of the Yahoo! Updates API and its integration within the RPX platform enables websites to easily connect to the social web and distribute relevant user-generated content throughout the Yahoo! network,” said Greg Cohn, Director of Strategy and Business Development for Yahoo! “We are enthusiastic about JanRain’s launch of social publishing features and the ease of deployment that RPX brings to website owners.”
JanRain is providing its RPX solution to thousands of websites to take advantage of the benefits of third party authentication and social publishing more quickly, easily and cost effectively, while ensuring best practices for the user experience.
“KoldCast deployed the RPX social publishing to further enable viewer discovery of our programming through social media sharing with a single click,” said Brian J. Samuels, Vice-President and CTO of KoldCast.TV, a premier online entertainment destination. “Since launch, our viewing audience has readily adopted the simplicity of the interface and has shared excitement over RPX’s social publishing offering. For each comment or activity that our viewers have chosen to publish to their friends on any of the social networks, we have received an average of 18 referral viewers back to our site. We intend to further expand our use of RPX in soon to be released site initiatives.”
“Website owners are continually seeking ways to promote their content and increase customer engagement, and RPX social publishing tools are helping websites proliferate their brands and user content virally to the social networks,” said Brian Kissel, CEO of JanRain. “We have made social publishing through RPX simple to deploy, so that website owners can quickly and easily start generating qualified referral traffic and drive positive business results.”
JanRain’s RPX is a secure, enterprise-class software as a service (SaaS) solution being used on over 170,000 websites across a range of industries and applications to increase registrations and broaden user engagement. It allows a website to register and login visitors with their Facebook, Google, Yahoo!, Twitter, MySpace, AOL, Hotmail, Windows Live ID or other OpenID accounts, import rich user profile data and address books, and publish user activity to multiple social networks. RPX offers the richest feature set, most extensive deployment options, and is the most comprehensive third party authentication and publishing solution on the market. It provides an optimal user experience, and can be deployed and integrated into a website’s existing registration system within a day.
For additional information on RPX, please contact JanRain or visit http://rpxnow.com.
JanRain is a leading provider of online identity management platforms, enabling website operators, service providers, and end users to seamlessly benefit from open standards such as OpenID, Oauth, Portable Contacts, Activity Streams, and technologies such as Facebook Connect, Sign in with Twitter, and MySpaceID. JanRain’s RPX software, which it hosts and delivers to its customers as an on-demand subscription service, enables websites to easily and quickly register and login users with a third party account, import their profile information and address books, and push activity stream data back to the social networks. Based in Portland, OR and founded in 2005, JanRain was a key contributor in establishing the OpenID Foundation and provides a full range of software as a service enablement products at www.janrain.com and www.rpxnow.com.
Tore C. Steen