Digital Marketers Can Accelerate Customer Engagement For OpenSaaS Web Experiences
Portland, OR July 25, 2012 –Janrain, the leading provider of User Management solutions for the social web, and Acquia, the enterprise guide to Drupal, today announced that Acquia has selected Janrain to power social login and sharing across its Enterprise Drupal Gardens platform. With this new partnership, Janrain will power social login for thousands of new sites built on the OpenSaaS Enterprise Drupal Gardens platform. This partnership enables digital marketers to provide compelling and engaging experiences for their site visitors.
“The importance and value of social login and sharing is just beginning to be understood within the market,” said Larry Drebes, CEO of Janrain. “Our solution helps businesses to easily convert anonymous web visitors to known, registered users and gain access to rich social profile data that can be used to increase engagement and brand advocacy from those consumers. With this partnership, Acquia customers can enjoy the benefits of social login and sharing.”
“Digital marketers are choosing Enterprise Drupal Gardens to create a turnkey site factory to accelerate the delivery of marketing websites to engage with customers,” said Bryan House, vice president of product marketing at Acquia. “By partnering with Janrain, we are able to offer a market-leading social authentication and sharing platform deeply integrated in the Drupal Gardens site experience.”
“The combination of Janrain and Acquia’s Enterprise Drupal Gardens is enabling us to create the best social registration and sharing experience for fans that we’ve ever had, while eliminating most of the integration challenges we faced in the past.” said Ryan Garner, VP of D2C Services at Warner Music Group. “This partnership is proving to be a win win for fans and artists.”
The Janrain User Management Platform (JUMP) comprises core products for social login and sharing, social profile data collection, storage and use, registration, single sign-on and game mechanics.
Acquia’s Enterprise Drupal Gardens offers website hosting, security, and scale-as-a-service, allowing customers to access and build their websites through a common web browser. It presents the same advantages as proprietary ‘software-as-a-service’ (SaaS) models, but is built on Drupal, the open source content management system, so customers are no longer trapped into a SaaS system. Instead, they benefit from the pace of Drupal’s energetic open source ecosystem, which is constantly innovating and evolving new features.
The resulting ‘OpenSaas’ platform means there’s no software to install, no servers to manage, and site owners have the freedom export their open source Drupal sites at any time.
The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, game mechanics, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, MTV, Purina, Avis and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com and follow @janrain.
Acquia empowers enterprises with the open source social publishing system Drupal. Co-founded by Drupal’s creator in 2007, Acquia helps customers manage their growth and scale their online properties with confidence. Acquia’s products, cloud infrastructure, and support enable companies to realize the full power of Drupal while minimizing risk, as it has done for nearly 2,000 enterprise customers including Twitter, Warner Music Group, Turner Sports, World Economic Forum, Stanford University, Mercedes-Benz and NPR.