Janrain and Twobo Technologies partner to provide European organizations with secure social user management

Portland, OR, -- May 3, 2013 -- Janrain, the leading provider of user management solutions for the social web, and Twobo Technologies, a leading innovator of secure social media solutions, today announced that the two have entered into an agreement allowing Twobo Technologies to resell Janrain’s portfolio of social identity management software and services. The partnership represents an important step in Janrain’s continued global expansion. For Twobo Technologies, the partnership is a strategic addition to the existing network of specialty technology providers that it has assembled to help European organizations overcome the challenges posed by mobile, cloud, social, and big data.

On this point, Travis Spencer, CEO of Twobo Technologies, says, “Organizations see the potential of social networks, but the continued introduction of new ones, their varying popularity, and the different means of integrating with them is making it difficult for organizations to tap into the full power they present. Leveraging Janrain’s products, we are able to help our customers quickly and easily overcome these difficulties.” Jacob Ideskog, vice president of Twobo Technologies adds, “The simplicity and speed at which organizations can integrate social into their websites and apps using the Janrain service is what our customers are looking for as they seek to securely implement social logon, publishing, and profile data storage. Using the Janrain User Management Platform (JUMP), we can now provide those with ease.”

On the continued global expansion of Janrain and the important role that Twobo Technologies and other partners play, Larry Drebes, CEO of Janrain commented, “Janrain has been successful serving the global market by focusing on helping our clients more efficiently acquire new customers, learn about and ultimately better engage with them.  As such, we recognize the value our technology and service partners bring to our joint clients.  I am thrilled to announce this partnership with such a well-respected company.” Russell Loarridge, managing director, Europe for Janrain, says of the new partnership with Twobo Technologies, “Twobo is recognized as an expert in enabling customers to leverage the power of personal identity and cloud technologies to spur business success.  We look forward to working closely with the team there as our first authorized reseller in the Nordic Region.”

About Janrain

The Janrain User Management Platform (JUMP) helps organizations succeed on the social web with leading technology that leverages the popularity of social networks and identities for new user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, Mattel, Purina, Samsung, Macy’s and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com and follow @janrain.

About Twobo Technologies

Twobo Technologies is a solution provider helping organisations use cloud computing, social networking, big data, and mobile as an enabler of new business through the innovative usage of Identity and Access Management (IAM). Its extensive experience and specialisation in these technologies coupled with its partner network of best-of-breed cloud security vendors allows Twobo Technologies to solve complicated problems quickly and cost effectively. For more info, visit www.twobotechnologies.com.

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Rising popularity of Google+ social sign-in gives Janrain customers more opportunity to optimize visitor engagement    

Portland, OR—April 2, 2013—Janrain, the leading provider of user management solutions for the social web, today announced a new integration with Google+ Sign-In. Customers using the Janrain User Management Platform (JUMP) can now simultaneously streamline the registration or sign in process for Google users, as well as gather key public profile data to better engage and improve the online marketing experience.

According to Janrain’s upcoming Quarterly Social Login Trends Report*, Google continues to gain social login market share, with more than a third of online consumers choosing to use their Google credentials to log in to the websites of Janrain customers. As demand for social login continues to grow, Janrain continues to partner with companies such as Google to ensure that its customers have the best possible experience.

“Google+ Sign-In gives users a trusted way to use their Google credentials to securely access apps and involve friends in the app. It also makes it easy for web users to discover and download a web site's Android app. We're excited that Janrain will help bring these new capabilities to more users and developers,“ said Seth Sternberg, Director of Product Management at Google.

Janrain pioneered social login to help companies better understand website users.  The company’s user management platform enables consumers to use social networks or email usernames and passwords to login or register on a site.  Janrain supports more than 30 identity providers, and now with the integration of Google, organizations can access rich public profile data from a user’s Google+ profile with permission, including name, profile pic, email address, and people in their circles.

”We’ve been using social login to make the registration process easier and drive engagement on our music artist sites for more than four years,” said Angela Sanchez, VP of Direct Marketing at Universal Music Group Distribution. “We’re excited to support Google+ Sign-in and offer our fans another fast and easy way to sign-up and participate on our artist communities.” 

“Consumers place a significant amount of trust in their online identity providers, which is why social login is so popular. We’re pleased to see Google trending in a positive direction,” said Larry Drebes, CEO of Janrain.  “The integration of Google+ Sign-In is a significant milestone in our efforts to offer the broadest range of technology support so our customers such as NPR, HSN and Universal Music Group can capture key profile data that allows them to improve customer engagement and marketing.” 

* Janrain Social Login Trends Quarterly Report, Q1’13

About Janrain

The Janrain User Management Platform (JUMP) helps organizations succeed on the social web with leading technology that leverages the popularity of social networks and identities for new user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, Mattel, Purina, Samsung, Macy’s and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com and follow @janrain.

Adds PulsePoint, WhatCounts and BlueHornet to Janrain Email Connector Extension Offerings

Portland, OR—March 29, 2013---Janrain, the leading provider of user management solutions for the social web, today announced the addition of Automattic, Disqus and Umbel to its Fusion Partner Program. With more than 30 highly respected technology partners and deep product integrations, Fusion is helping companies to personalize the online consumer experience across the rapidly changing social media landscape.

The Janrain User Management Platform (JUMP) provides a single, unified view of users across multiple online properties and social identities. The third and latest generation of its industry-leading solution integrates profile data with the broadest array of component technologies such as email marketing tools, ecommerce platforms and personalization engines. PulsePoint, WhatCounts and BlueHornet have added Janrain Email Connectors to leverage first and third party profile data for targeting and segmentation. 

The Automattic network of web services for online publishers attracts over half a billion worldwide unique visitors monthly. Its enterprise arm of the platform, WordPress.com VIP, powers some of the largest publisher and media sites worldwide, including CNN, New York Times, CBS and Forbes.

Media executives have long sought after a technology solution that enables enterprises to acquire, understand and engage audiences more successfully to personalize their brand. This solution would need to be easy to integrate without giving up performance, scalability, security or general web development best practices. 

To address these challenges, Automattic has selected Janrain as their preferred technology partner for User Management.  Janrain’s User Management Platform (JUMP) provides turnkey registration, social profile storage and user insight solutions so WordPress.com VIP customers can acquire more users and become even better marketers.

“Janrain is helping online brands use social login and user management to transform the ways that companies interact with their online consumers,” said Paul Maiorana, vice president of platform services, Automattic, Inc. “Having served most recently as chief technology officer for Inc. and Fast Company magazines, I was familiar with Janrain as a customer. Now as a partner, we’re looking forward to streamlining the traditional registration process for WordPress VIP users, thus helping them better understand their customers. “

As the web’s “community of communities” and the largest discussion platform of its kind, Disqus was seeking a technology partner to help augment the collection and organization of valuable user profile information for publishers who want to enhance registered audience development. 

To meet this challenge, Disqus joined the Janrain Fusion Partner Program to work with Janrain and the company’s User Management solution. The technology makes it easier for publishers to create personalized and targeted content for visitors based on a user’s declared interests and demographics.

“For publishers who want to develop deep relationships with their most engaged audience – those that don’t just consume content but also participate in discussions – the Disqus - Janrain integration is really compelling,” said Ro Gupta, vice president of business development for Disqus. “It provides a turnkey, OAuth-based solution to maximize registered user acquisition while minimizing friction by allowing easy, opt-in access to Disqus’ user base, the largest population of commenters on the web.”

Additional new extensions enable JUMP clients to leverage social media technologies from key partners. WordPress VIP will now support registration screens, social login and social sharing. Umbel will now support social profile data for joint customer audience insights.

“Unlike other products in the market, JUMP was designed to easily integrate with other industry leaders to support an entire ecosystem of technology choices and engagement strategies for our clients,” said Tore Steen, vice president of business development, Janrain. “Fusion’s success is based on all of us working together to increase the value of online engagement for companies and their consumers.”

About Janrain

The Janrain User Management Platform (JUMP) helps organizations succeed on the social web with leading technology that leverages the popularity of social networks and identities for new user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, Mattel, Purina, Samsung, Macy’s and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com and follow @janrain.

Former Vesta Corporation Executive to Help Company Expand on Heels of $33 Million Investment

Portland, OR—February 19^th, 2013—Janrain, the leading provider of user management solutions for the social web, today announced the hire of Sanjay Khare as President.  Khare will help build the infrastructure needed to meet the company’s rapid revenue, customer and user-profile growth.  

“Adding a senior level operations executive is a vital component of our strategy to accelerate and expand the company,” said Larry Drebes, CEO of Janrain.  “Sanjay has incredible experience leading global teams responsible for large revenue streams.  I’m thrilled he’s joining our team to help us continue to scale operations throughout the world.”

Khare brings a broad background in operations, finance and business development to Janrain.  For the past decade, Khare has established operations worldwide while improving operational efficiencies and streamlining business processes.  

Prior to joining Janrain, Khare served as Chief Financial Officer and Executive Vice President of Operations for Vesta Corporation, a worldwide leader in outsourced electronic payment solutions.  He led a global team of almost one thousand employees processing more than $3.5 billion in payment volume.

“This is the perfect time for Janrain to capitalize on its industry leading position and recent funding to prepare for the next phase of accelerated growth,” noted Khare.  “Our team is well prepared to scale operations to accommodate growing customer demand on a global basis.”

Khare is the second executive to join the company since last December when Lewis Barr was named Vice President of Privacy and Legal.  In addition, Janrain has also announced a number of changes to their executive team.  The promotions both recognize outstanding contributions and help to ensure the company continues to deliver a superior experience to their rapidly growing customer base.

• Jamie Beckland has been named Vice President of Digital Strategies and Delivery.  In this role, Jamie will continue to drive Janrain’s Digital Strategy consulting practice while also managing the team responsible for customer deployment.
• Anthony Dupre has been promoted to Vice President of Engineering, overseeing the entire Janrain engineering team.
• Angie Fallows has been promoted to Vice President of Customer Success and will lead all account management and support functions.
• Vidya Shivkumar has been promoted to Vice President of Product, responsible for Janrain’s product strategy, including partner extensions and integrations. 

About Janrain

The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, Purina, Samsung and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com and follow @janrain.

Increased capability to better support growing demand in Asia Pacific region

Portland, OR – February 4th, 2013 – Janrain, the leading provider of user management solutions for the social web, has expanded its international presence with the addition of a data center in Australia. Janrain’s Software-as-a-Service(SaaS) social login, registration and data collection solutions are hosted on Amazon Web Services(AWS) regions, each including at least four discrete fault tolerant zones, across North America, Europe and now Asia Pacific.

“The global market is quickly catching up to the U.S. in terms of demand for social profile and user management solutions and we are committed to delivering superior performance to all our clients,” said Larry Drebes, CEO of Janrain. “Our technology is leveraged by major brands across hundreds of thousands of websites every day and we look forward to offering customers in the Asia Pacific market greater access to our proven solutions to increase their customer engagement and acquisition.”

Janrain’s User Management Platform (JUMP) provides solutions to leading brands including Fox, Samsung, MTV and Dr. Pepper Snapple Group that enable them to create personalized campaigns and engaging experiences for their users on the social web. By extending its global presence to better serve the Asia Pacific market, Janrain will be able to better deliver industry-leading enterprise scalability and performance to companies in the region for their user management solutions.  

The new datacenter is Janrain’s second international expansion in the past year as it continues to rapidly scale its locations worldwide. The company also opened an office in the U.K. last March.

For more information on the Janrain User Management Platform, visit http://www.janrain.com  

About Janrain

The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, MTV, Purina, Samsung and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com.

Social profile data can help to better target the 98% of consumers’ surveyed that report having received information not relevant to them

January 24, 2013- Janrain, the leading provider of user management solutions for the social web, today announced the results of their Consumer Perceptions of Social Login study conducted by Blue Research, an independent research consultancy, revealing that 87% of online consumers are familiar with social login - the ability to use an existing ID from a social network such as Facebook, Google, Twitter, etc. – to login or register on a site – and more than half (52%) use social login. The research also showed that consumers are willing to share personal information in exchange for a more individualized experience and to eliminate mistargeted ads.

Marketers have traditionally used registration forms and site login as a way to both identify their online consumers as well as learn more about them. The study, which surveyed more than 600 people in October 2012, confirms however that consumers are wearying of this approach in part due to the onus of having to remember so many username and password combinations.

More than half of people surveyed reported having more than 5 such combinations. “Password fatigue” may be costing companies business as 92% of respondents reported leaving a website during sign on versus resetting or recovering password information.  Even when people do choose to fill out traditional registration forms, the data may not be useful. Nearly four in five admitted to giving false or incomplete information to create a new website account.

Unfortunately, when organizations collect falsified personal information, they often cannot effectively tailor a site experience to the individual. This was borne out in the study with 98% of respondents having reported receiving promotions that had nothing to do with their personal interests or demographics. 

Social login makes it quick and easy for consumers to both register and login to their favorite websites. Equally important, online marketers can seek permission to use a consumer’s social login profile to personalize content based on information such as location, hobbies and preferences. In one of the most compelling statistics for online marketers, 59% of those surveyed found it very useful to receive targeted products and promotions based on their social login profiles. At least half also responded positively to receiving additional information on their favorite topics such as a recent news article.

“Social login appears well suited to address common challenges organizations face,” said Paul Abel, Ph.D., Managing Partner, Blue Research. “Despite social login’s recent introduction, most online consumers are encountering it and, among those who do, the majority are using it. These findings suggest social login is an effective way for organizations to better understand and target consumers in a way in which consumers find beneficial.”

Other Key Findings

• 65% of consumers agree they are more likely to return to a website that automatically welcomes them through social login.
• 67% say site personalization is highly attractive.
• 78% of people navigate to a website after it’s mentioned by someone in their social network.
• 72% consider buying based on positive recommendations from social networks.

Webinar

Paul Abel, Ph. D., Managing Partner, Blue Research, will provide insights regarding the full report in the first of Janrain’s Masters of Online Registration webinar series during a session titled, “The Value of Social Login, Solving the Engagement Gap” to be held February 12, 2013 at 10am Pacific Time.  For more information, please visit http://janrain.com/registrationseries

About Janrain

The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, Purina, Samsung and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com and follow @janrain.

About Blue Research:

Blue Research provides proprietary information businesses use to better understand their markets, develop compelling products and services as well as capture and maintain market share. Blue uses state-of-the-art market research techniques to create reports that drive action throughout the organization. Blue Research specializes in technology markets worldwide and is a preferred market research consultancy for some of the largest technology brands and upcoming innovators. For more information, to review testimonials or case studies, please visit blue-research.com. Paul Abel, Ph.D. can be contacted at paul.abel@blue-research.com or 1-888-780-BLUE.

Media:

Jeff Denenholz/Program Director
VOXUS PR
jdenenholz@voxuspr.com
o: 253.444.5477
m: 206.437.9810

Funding to help recognized industry leader continue to reinvent how companies interact with online consumers

Portland, OR – January 14, 2013 – Janrain, the leading provider of user management solutions for the social web, today announced that it has secured $33 million in funding from Millennium Technology Value Partners, Split Rock Partners, Epic Ventures and salesforce.com, as well as existing investors Emergence Capital, RPM Ventures, DFJ Frontier and Anthem Venture Partners.  The funding will enable Janrain to continue its rapid revenue, customer and user profile growth; revenues more than doubled in 2012 and the company’s platform now captures and stores 300% more unique social profiles per month than it did at the beginning of the year for leading brands such as Philips, Channel 4 in the UK, Dr Pepper Snapple Group and Mattel.

New investor Millennium Technology Value Partners led the financing and Millennium’s Dan Borok is joining Janrain’s Board of Directors.  “As an investor in leading social media companies, we recognized that Janrain is the clear frontrunner in online user management for global brands,” said Dan.  “Janrain has a proven ability to help companies leverage social media to better acquire, engage and understand their customers. It also has the technology, partners and customers to revolutionize the online user experience.  Millennium is excited about all that Janrain offers today as well as the team’s vision for the future.” 

Since 2008, Janrain customers have been able to use social login to better understand their website users.  The company’s Janrain User Management Platform (JUMP) provides a single, unified view of users across multiple online properties and social identities.  The third and latest generation of its industry-leading user management solution is the first to integrate profile data with a broad array of component technologies such as email marketing tools, ecommerce platforms and personalization engines. 

“Janrain not only helps us acquire more customers, it also makes us better marketers,” said Robert Stone, Director of Interactive & Emerging Media, Dr Pepper Snapple Group.  “The company has mastered the true value of social login, providing the central platform to capture, integrate and leverage social profile data to better understand and engage in meaningful 1:1 interactions with our online customers.”

JUMP delivers a comprehensive profile capture, storage and management solution that spans from social login and site registration, to social sharing and single sign-on.  Janrain enterprise customers are steadily expanding deployments to incorporate advanced components such as social profile data storage and social graphs to create target and personalization opportunities for both real-time and future online experiences based on a user’s declared interests and demographics. 

“It’s a very exciting time for Janrain, our investors and customers as we enter the next phase of social login and user management,” said Larry Drebes, CEO of Janrain. “I cannot imagine another company other than Janrain with the pieces in place to forge ahead.  This funding will help us accelerate the execution of our strategy to transform the ways that companies interact with their online consumers.”        

For more information on the Janrain User Management Platform, visit http://www.janrain.com

About Janrain
The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, MTV, Purina, Samsung and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com and follow @janrain.

About Millennium Technology Value Partners 
Over the last decade, Millennium has been a pioneer, innovator, and leader in developing institutional-quality alternative liquidity programs for companies and shareholders in the venture capital ecosystem, partnering with the world’s leading technology companies to design investment structures that foster long-term growth. In addition to its leadership in secondary investing, Millennium actively plays the role of “Lifecycle Capital Partner” to great companies, providing a flexible mix of primary growth capital, venture debt, acquisition financing and other creative capital solutions that help to drive growth throughout a company’s entire lifecycle.

The firm has made more than 300 investments in leading technology companies that include Facebook (FB), Twitter, Zappos (AMZN), Chegg, Lookout, Tellme (MSFT), RigNet (RNET), Good Technology, BeachMint, HauteLook (JWN), Tumblr, ETF Securities, Tremor Video, LegalZoom, Wayport (T), NetSpend (NTSP), iPass (IPAS), Airvana (acquired by SAC Capital), HootSuite, ID Analytics (LOCK), ArcSight (HPQ), PlaySpan (V), Alibaba.com, Epocrates  (EPOC), and many others. The firm's portfolio companies have achieved 14 IPO and M&A events over the last three years.

Based in New York City, Millennium is led by its founding partners Sam Schwerin and Dan Burstein. For more information, visit: www.MTVLP.com.

Media:
Jeff Denenholz
VOXUS PR
206-437-9810
jdenenholz@voxuspr.com

Enhanced Offering for Companies Looking to Collect Rich Profile Data and Customize Online User Experiences

Portland, OR – December 19, 2012 – Janrain, the leading provider of User Management solutions for the social web, today announced the third generation of its industry leading user registration solution, already deployed by dozens of global brands including Fox News, Mattel, Cox Media Group, Whole Foods, Dr. Pepper, the UK’s Channel 4 and others. The solution lets customers easily customize registration forms and workflows to better collect rich profile data on their users to inform and empower marketing initiatives. An enhanced dashboard featuring detailed analytics that makes it even easier for digital marketers to gain deep insight about their online users is also included in this new release.

The Registration Problem

As consumers increasingly engage with brands across multiple off and online channels, companies today face a common problem in getting consumers to actually register on their website. Research has shown that 86 percent of consumers are bothered by the need to register at a website and almost nine in ten will give false information or leave forms incomplete when asked to create a new account. But information gained during the registration process is critical for businesses looking to personalize the online experience for their users.

The Solution

Janrain’s solution makes it easy for consumers to register on a site, lowering the barriers to entry.  The solution allows clients to tailor the registration form to collect the profile data most important to them, and enables site visitors to login with a social identity to speed the registration process. Information available to brands when people utilize social login includes verified email address, name, birthdate, location, gender, marital status and interests – data previously very difficult to collect. Conditional workflows enable fields and questions to be dynamically displayed in real-time based on known data or a user’s previous responses.

Customer Innovation

Janrain customers are leveraging the user registration solution in unique ways to engage with users. For example, Purina asks people questions about their pet that continue to get more detailed based on previous answers in order to offer a more personalized experience on return visits or in subsequent marketing campaigns. Embedding registration capabilities into its branded Facebook applications for contests and promotions has enabled Dr Pepper Snapple Group to develop a deeper understanding of its fans by gaining access to profile data from their social identities.

Customers leveraging Janrain’s user registration solution can also deploy its industry-leading profile data storage solution to improve customer intelligence and transform how marketers segment and interact with their online audience. Customers have access to comprehensive user composition analytics from within the Janrain product dashboard, to help marketers and technologists quickly understand the demographic and psychographic characteristics of their users, based on attributes such as age, gender, location, interests, favorite music, movies and books. 

Key New Features:

• Easy customization and styling capabilities
• Support for conditional workflows (which enable progressive profiling)
• Ability to utilize Janrain solutions to power all methods of user data collection, including:
• Registration
• Polls and surveys
• Contests and promotions
• Newsletter sign-ups
• Registration beyond a brand’s website
• Significant performance improvements

“The Janrain User Management Platform has been a valuable asset to our customers looking to improve user intelligence and increase their marketing efficacy since we introduced it in 2008,” said Larry Drebes, CEO of Janrain. “Now, with the third generation release of our platform, hundreds of major organizations that turn to Janrain to power critical registration functionality on their website get an even more robust solution, right out of the box, to support those efforts.”

“Developing a deep understanding of our website users is critical to drive engagement, and that starts with providing easy ways for visitors to identify themselves through registration,” said Bob Harris, Chief Technology Officer, Channel 4  “We intend to fully integrate the Janrain User Management Platform into many of our online properties to provide a single, unified view of our users.”

For more information on the Janrain User Management Platform, visit http://www.janrain.com

About Janrain

The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, MTV, Purina, Samsung and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com and follow @janrain.

Former Fios General Counsel and Corporate Secretary, Lewis Barr to Provide Expertise and Best Practices on Consumer Privacy and Legal Matters

Addition of Data Management Platform, Data Verification Services, CRM and Ecommerce Platform and Identity Provider integrations address needs of global B2B and B2C customers

Portland, Or, Oct 24, 2012 – Janrain, the leading provider of User Management solutions for the social web, today announced a number of new platform extensions and integrations designed to enable clients to more easily collect, store and leverage rich social profile data of end users within their sales and marketing activities.  In addition, Janrain also launched a new Extensions Marketplace in support of the recently announced Fusion Partner Program. 

The Janrain User Management Platform (JUMP) enables organizations to easily acquire new online consumers through social login and the industry’s highest performing software as a service registration system.  It also facilitates the permission-based collection, storage and usage of rich social profile data, such as birthdate, location, marital status, interests and friends.  This data can then be used to create more personalized and relevant experiences for those users.  These experiences are driven by third party applications that have integrations with JUMP.

“Janrain is singularly focused on delivering the premier User Management Platform in the market,” said Larry Drebes, Founder and CEO of Janrain. “As such, we recognize the value in supporting a wide partner ecosystem to support technology choices and engagement strategies of our clients.  These new integrations have been built as a direct result of customer requests, and we look forward to announcing even more in the future.”

The newest integrations include:

• Data Management Platform providers Lotame and Bluekai
• User & Data Verification Services provider Trulioo
• Customer Relationship Management provider Salesforce.com, as Janrain is now an approved ISVForce Partner
• eCommerce Platform Oracle ATG

“Lotame empowers innovative publishers, agencies and brands to unlock the full value of their audience data with our unifying data management platform,” said Andy Monfried, Lotame CEO.  "With the integration into JUMP, our clients will now be able to leverage the rich demographic and psychographic data collected by Janrain and convert this data into insights and analytics to drive more informed decisions and increased ROI of their assets."

Janrain also has released support for additional identity providers, expanding the choice for consumers over which social identity to be used during login or registration.  These providers include VKontakte, Europe’s largest social network, Disqus, a global commenting system and SAML based providers, which addresses a key need for many of our large B2B customers.

The Extensions Marketplace will serve a number of functions; Enabling Janrain customers to easily discover existing integrations, providing a vehicle for developers and system integrations to submit new integrations for certification, and a place where integrations can be verified as Backplane Protocol enabled.  (The Backplane Protocol is an open standard that enables applications to securely share user data with other applications.  More information can be found at www.backplanex.com)

About Janrain
The Janrain User Management Platform (JUMP) helps organizations succeed on the social web by providing leading technology to leverage the popularity of social networks and identities for user acquisition, engagement, and enhanced customer intelligence. Our solutions, including social login, social sharing, social profile data collection and storage, access to the social graph,, and digital strategy services, improve the effectiveness of online marketing initiatives for leading brands like Fox, Universal Music Group, Whole Foods, MTV, Purina, Avis and Dr Pepper. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit http://www.janrain.com and follow @janrain.