Newsroom

At Janrain we take our role as an industry innovator and trailblazer seriously. We know it’s not just about great software, but also educating the market on how technology can drive great results. We invite our partners in media to learn more about our history, our solutions, and the successes our clients are achieving. If you need more information, or are interested in speaking with one of our team, please contact our media representative, and we’ll be happy to help!

Press Releases

August 28, 2014

Janrain Adds Reddit and Tumblr To Its Social Sharing Lineup

PORTLAND, OR – August 21, 2014 — Janrain announced enhancements to its Social Sharing capability, adding Reddit and Tumblr to the list of popular destinations to which visitors of Janrain-enabled sites can share content. The addition of two of the most popular sites for shared user-generated content brings the total number of social networks available… Read more »

June 10, 2014

Janrain Qualified as Facebook Preferred Marketing Developer

Janrain announced today that it has been qualified as a Facebook Preferred Marketing Developer (PMD). The designation as a Facebook PMD underscores Janrain’s reputation for and continued commitment to developing superior digital marketing technology for fostering uniquely engaging, personalized social brand experiences.

Janrain In the News

August 29, 2014

Really. It’s Time For Brands To Deliver Real-Time Personalization

What is the objective of your digital marketing strategy? Do you simply want to be seen? Do you want to reinforce brand values? Or do you want to exploit the extraordinary depth and breadth of consumer data now freely available to create a one-to-one personalized brand experience that attracts and retains customers for life. If your objective is the latter, then it’s time to shape up. Today we see a growing disconnect between a customer’s expectation of how a brand will use the information provided and reality.... Read More »

August 5, 2014

A Mobile Strategy for Guaranteeing an Engaged Audience

Businesses have been limited in their ability to see across devices and understand how the customer journey across mobile and desktop builds toward a specific desired outcome. This is an especially important problem when 90% of consumers with multiple devices switch between them to complete tasks and transactions. That’s why many marketers are now focusing on developing unified customer profiles for mapping customer activities and analyzing performance across channels and ad networks.... Read More »

July 25, 2014

Cool Janrain Tool Shows The Data You Expose When You Log In Socially

We all do it, likely without much thought. We use our social media — or other digital — identities to log into multiple websites daily. It’s quick, convenient and saves us the hassle of creating another username and password. But if you are concerned about privacy (and you should be), it’s a good idea to stop every so often and dig into what data you are exposing with those social logins.... Read More »