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Social entertainment company Sulake, has chosen Janrain, provider of user management solutions for the social web, to help improve the user registration experience on its social networking site Habbo Hotel.
It’s no secret that marketers are under increasing pressure to solve a critical marketing challenge–creating authentic, personalized, and meaningful engagement with online customers to help fill the lead-gen funnel and close sales.
Think about a time when you’ve been really engaged in a social setting. What made that experience stand out? Most likely, whatever you were doing had personal meaning. The people you were sharing the experience with probably held a common interest or passion, knew some, or a lot, of your personal characteristics and perhaps had [...]